Company Introduces eLearning Guides Program
Company Introduces eLearning Guides Program
FWM Publishes New eBook for Realtor Virtual Assistants
DALLAS, Texas. – October 7, 2011 Favors Writing Management – FWM announced today the introduction of the company’s new eBook for virtual assistants whose clients are licensed real estate agents.
Virtual Assistants Today
As the demand for social media marketing increases, the need for Virtual Assistants is expected to continue as businesses shift from traditional to online advertising.
Long gone are the days of virtual assistants answering calls transferred from a traditional customer service center or medical transcriptionists who both type and submit reports to their local hospital. Today, virtual assistants not only provide traditional back office support, but they also offer expertise in marketing, advertising, and web content management.
For example, the advertising business environment has changed from traditional direct mailing to marketing online through email and social media. In addition, whereas most employees only needed knowledge of typing principles, word processing software, and basic accounting in the past, today employees must possess a working knowledge of website development, web content management, and social media marketing.
In essence, a virtual assistant of the twentieth-century looks remarkably different from a virtual assistant of the twenty-first century. In other words, all employees and businesses must conform to the new standard of business and marketing. With this in mind, virtual assistants working within any domain must possess the most practical, intermediate to advanced knowledge of content management principles, online advertising, social media marketing, and, of course, real estate principles.
About the eBook
The FAVORS Virtual Assistant Guide: How to Implement a Social Media Marketing Program (for Realtors) is an eBook for real estate agents who desire to provide training for virtual assistants.
The eBook functions as both a manual and an instructional text. The development of the eBook grows from a primary concern for licensed real estate agents who want to market properties by utilizing social media marketing tools.
For example, real estate agents who do not have access to the technology tools of larger brokers often find it difficult to market properties. The eBook provides the most practical tools for initiating, developing, and maintaining e-Marketing promotional plans and campaigns.
With this in mind, the primary audience for The FAVORS Virtual Assistant Guide is real estate agents who don’t have time to conduct an e-Marketing campaign, who need the social media expertise of a virtual assistant, and who will use the eBook as an instructional text for multiple virtual assistants.
The primary audience also extends to virtual assistants who provide expertise in social media marketing.
The goal of the eBook is to provide practical solutions for initiating, developing, and maintaining a social media marketing program for realtors.
The FAVORS Virtual Assistant Guide functions as a quick-reference handbook and instructional text, and it offers recommendations for creating and managing a social media marketing program.
The eBook is divided into five major sections. Within these sections are practical steps for initiating and maintaining blogging sites, creating and managing a Facebook fan page, and preparing and coordinating documentation necessary for realtors to conduct business within a changing business environment.
A unique feature of the book is the “Web Traffic and Internet Marketing” section where readers will learn how to manage an SEO advertising program, create an e-Marketing campaign, and link and monetize all company and social media websites.
The purpose of the eBook is to function as a quick-reference tool that allows real estate agents to teach and train their VAs on how to provide both general back office support and on how to initiate and manage online marketing campaigns for real estate properties.
About Favors Writing Management
Favors Learning Center is the parent company of Favors Writing Management, an Internet-based content writing and communications management organization. Launched in July 2010, FWM is the commercial services arm of the company. Through FWM, we offer solutions for providers of online reference and website content. Our service offerings include content development, professional editing, language translation, and procedure documentation development.
FWM provides the following Core Services solutions:
- Web Content Development & Management
- Technical Copywriting
- Professional Writing & Copyediting
- Business Writing and Editing
- Ghostwriting and Manuscript Editing
- Academic Editing
- Language Translation
- Blog Management (coming soon)
Favors Writing Management manages the online distribution of eBook and blogging content created by Favors Learning Center. FWM also creates, develops, and publishes business eLearning textbooks separately from FLC. Current projects for FWM include developing the blog management and social media marketing service units.
About the Founder
As Founder, President and Editorial Director of Favors Writing Management, Regina Y. Favors is responsible for the strategic direction of the company. Favors has over 10 years of combined experience in teaching, tutoring, editing, and professional writing.
As Editorial Director, Favors creates, develops, and manages guidelines for published articles housed on third-party contractor websites. Favors develops policies for ghostwriting, legal writing, copywriting, and business writing services delivered through FWM.
In addition, Favors writes and manages the development of web content for social media marketing companies, private, public, and online. Favors also manages the development of user guides and training manuals and coordinates technical writing, business editing, and procedure documentation projects.
Additional responsibilities include oversight of the development of English and English as a Second Language online training resources, services, and user guides for FLC. As CEO and Chief Instructional Designer, Favors is responsible for the strategic direction of the center. Favors develops the online marketing budget, creates the guidelines for published articles, and manages the development of company and subsidiary policies, bylaws, procedure documentation, and legal agreements (work-made-for-hire).
Favors has both a B.A. and an M.A. in English from San Diego State University.
The FAVORS Virtual Assistant Guide: How to Implement a Social Media Marketing Program (for Realtors) is available on Amazon.com for immediate download. Click on the image below to access and purchase the eBook.
- Format: Kindle Edition
- File Size: 58 KB
- Publisher: Favors Publications; 2011 edition (October 5, 2011)
- Sold by: Amazon Digital Services
- Language: English
- ASIN: B005TA9KQQ
- Lending: Enabled
Note to Editors: For more information about FWM, including news and updates, please click on recent posts housed on the FWM company blog.
You can reach Regina Y. Favors directly.
Regina Y. Favors
Founder, President and Editorial Director
Favors Writing Management